People
& Purpose.
Luminao was founded by Evan Kong, a student at USC's Marshall School of Business. It started from one observation: the best college advice he and his friends ever got didn't come from consultants charging hundreds an hour — it came from friends already in college.
We believe elite college guidance shouldn't be reserved for families who can afford $500-an-hour consultants. We democratize access to real student mentors.
Our mentors are current college students who just went through the process — and every one is verified through their .edu email. Sessions stay on our platform, never off-site.
Luminao is built by college students, for college students. We know the process because we just lived it, and we price it so where you get in never comes down to what you can afford.
Affordable and accessible to students of every background —
from students who just went through the process.
Current students at top universities.
Who's building Luminao.

Evan Kong
Co-Founder & CEO
USC Marshall School of Business

Parker Small
CMO
Arizona State University
Join us
Whether you're a student looking for guidance or a college student ready to share your journey, there's a place for you on Luminao.